The first stamp advertising sunny Hawke’s Bay in New Zealand’s North Island. The posters featured on the other stamps (stamp 2-5) reflect New Zealand’s reputation as a ‘fisherman’s paradise’ and also highlight our beautiful plant life.The stamps (6-10) feature posters advertising Wellington – New Zealand’s capital city, the lake and alpine resort of Queenstown, the seaside city of Timaru and picturesque Lake Matheson. Tasman Empire Airways Ltd (TEAL) also features on one of the posters, which pictures a carved Māori figure with the TEAL logo flying through its mouth. The stamps (11-15) feature posters advertising various scenic locations: Tauranga in Bay of Plenty, the Southern Alps and the breath-taking Marlborough Sounds at the top of the South Island. New Zealand’s alpine parrot, the kea, is also featured along with a rural scene of a mounted drover with his sheep.
Māori culture was a major subject of New Zealand’s travel publicity material, and the first stamp (stamp 16) features a poster of a wahine (woman) weaving flax. The other stamps highlight two of New Zealand’s snowy peaks: Aoraki/Mount Cook and Mount Taranaki/Egmont, as well as the thermal wonderland of Rotorua and Tasman Empire Airways Ltd (now Air New Zealand).
(Text: New Zealand Post)
Napier, Hawke Bay
Franz Josef Glacier